humble luxury for personal wellbeing
Eyn Vas is an independent clothing brand combining distinctive design, exceptional materials, and considered garment engineering. Founded by designer Jona Sees, the brand creates designer essentials that bring comfort, freedom of movement, and individuality to everyday life.
Its design language is architectural yet effortless, expressive yet understated. Collections emphasize natural fibers, enduring silhouettes, and details that reveal themselves through wear.
Built primarily through direct-to-consumer sales, Eyn Vas has developed a loyal international customer base, a recognizable creative identity, and an extensive proprietary archive of garment designs.
OUR DESIGN SCIENCE
Accessible Designer Clothing
A focused product offering and historically direct-to-consumer model allow Eyn Vas to offer sophisticated design and premium materials at prices below many comparable designer labels.
Design & Function
Sculptural forms meet practical garment engineering. Proportion, construction, and fabric behavior are developed together to create clothing that feels as distinctive as it looks, with comfort and movement integral to every piece.
Superior Materials
Natural fibers like cashmere, cotton, silk, linen, and wool form the foundation of the collection. Fabrics sourced from specialist mills in Japan, Italy, and Korea bring texture, softness, and character to the finished garments.
Enduring Product
We are lifelong clothing people, dedicated to the mastery of garment engineering. Core designs are refined through successive iterations rather than replaced each season. The emphasis is on versatility, lasting relevance, and garments customers return to throughout their wardrobes.
HISTORICAL TRACTION
An established brand with demonstrated demand
$1.3M revenue in 2024
$450 historical AOV
$1150 historical LTV
5000 customers
70K Instagram followers
6,000 email subscribers
Eyn Vas built its customer base primarily through its own e-commerce channel, supported by a distinctive visual identity and direct relationships with customers. This history provides an established foundation of product knowledge, audience, and purchasing behavior for the brand’s next phase.
Revenue reflects operations under Studio Occam LLC, the prior operating entity. Customer, audience, and average-order-value figures reflect management-reported information as of August 2026 and are not current-period performance measures.
BUSINESS TODAY
An established foundation entering a new phase
Following DFX’s acquisition of the Eyn Vas brand assets, the business is undergoing an ownership and operating transition.
The brand’s existing foundation includes its creative identity, proprietary product archive, production relationships, digital audience, and historical customer base.
Current merchandise inventory represents approximately $300,000 in retail value. This figure reflects retail selling prices, rather than inventory cost or liquidation value.
Eyn Vas no longer operates a physical retail location in Los Angeles. Online sales are temporarily paused while arrangements for the next phase are completed, with e-commerce intended to remain the primary sales channel.
Business snapshot: October 2026.
THE NEXT CHAPTER
Focused operations. Enduring brand value.
The next phase will build on Eyn Vas’s established products, customer relationships, and design identity through a focused operating model.
REACTIVATE DIRECT SALES
Resume e-commerce and reconnect with the existing customer community through considered product storytelling, email, and targeted marketing.
BUILD FROM THE CORE COLLECTION
Use existing inventory and the proprietary design archive as the foundation for a disciplined product offering. Prioritize established designs and guide future production through observed demand.
DEVELOP SELECTIVE WHOLESALE
Pursue relationships with retailers aligned with the brand’s aesthetic and customer, extending its reach through a complementary sales channel.
STRENGTHEN OPERATING DISCIPLINE
Align inventory commitments, marketing expenditure, and operating costs with sales performance and available resources.
The long-term ambition is to establish Eyn Vas as an enduring independent design house, recognized for the integrity of its materials, the distinction of its garments, and the experience of wearing them.
